UYIR and Coimbatore City Traffic Police Join Hands to Promote Helmet Use and Safer Road Behaviour

Date: 27 August 2026
Locations: Nehru Nagar, Lawley Road, Athipalayam Pirivu & Kovai Pudur Pirivu, Coimbatore

Campaign Overview

Coimbatore City Traffic Police and UYIR jointly conducted a Helmet Awareness Campaign across four key locations in Coimbatore to promote helmet usage, responsible road behaviour, and greater awareness of the consequences of road accidents.

The campaign was organised as directed by Thiru. N. Kannan, I.P.S., Commissioner of Police, and conducted under the supervision of Thiru. Maheswaran, I.P.S., Deputy Commissioner of Police (Traffic).

UYIR officials, UYIR Club mentors, and student volunteers worked alongside the Police to engage two-wheeler riders through direct counselling and Road Safety awareness sessions.

Four Locations. One Common Goal: Safer Roads.

The campaign was conducted simultaneously across four important locations:

Location	UYIR Club	Public Reached
Nehru Nagar, Kalapatti	Dr. NGP Arts and Science College	2,100
Lawley Road	Ranganathar Institute of Engineering and Technology	1,800
Athipalayam Pirivu	PPG College of Arts and Science	1,400
Kovai Pudur Pirivu	Sri Krishna Arts and Science College	2,200

Total Reported Public Reach: 7,900

220 Two-Wheeler Riders Counselled

As part of the campaign, 220 road users were counselled by UYIR Club volunteers on the importance of wearing helmets and following safe riding practices.

The counselling sessions focused on:

• Importance of wearing a helmet on every ride
• Correct and responsible helmet usage
• Risks associated with riding without a helmet
• Consequences of road accidents on individuals and families
• Responsible behaviour towards fellow road users
• The wider social and economic impact of road accidents

The objective was not simply to enforce a rule, but to encourage riders to understand why helmet use can save lives.

UYIR Club Volunteers in Action

Around 60 UYIR volunteers and UYIR Club mentors supported the campaign across the four locations.

The participating UYIR Clubs brought together students, mentors, and volunteers to directly engage with road users and support the Police in creating greater public awareness.

Participating Institutions

Sri Krishna College of Arts & Science
Kovai Pudur Pirivu, Palakkad Road

Dr. NGP College of Arts & Science
Nehru Nagar, Kalapatti

PPG College of Arts & Science
Athipalayam Pirivu, Sathy Road

Sri Ranganathar Institute of Engineering & Technology
Lawley Road, Thadagam Road

Beyond Helmet Awareness

The campaign highlighted an important message:

Road Safety is more than following a rule.

A helmet is one of the simplest and most effective safety measures available to two-wheeler riders. Through direct public interaction, UYIR volunteers encouraged riders to look beyond compliance and recognise their responsibility towards themselves, their families, and other road users.

The sessions also highlighted how road accidents can affect:

Individuals → Families → Communities → Society → Economy

A Collaborative Road Safety Effort

The campaign demonstrated the value of collaboration between Traffic Police, UYIR, UYIR Clubs, educational institutions, mentors, and student volunteers. UYIR sincerely acknowledges the support of the Commissioner of Police, Deputy Commissioner of Police – Traffic, Additional Deputy Commissioner – Traffic Planning, Assistant Commissioners of Traffic East & West, Inspectors, Sub-Inspectors, and the Police team in conducting the campaign. Our gratitude also goes to the college managements, principals, UYIR Club mentors, coordinators, and volunteers whose dedicated participation helped take the Road Safety message directly to the public.

Press Coverage

Together Towards Safer Roads

The Helmet Awareness Campaign reinforces UYIR’s commitment to taking Road Safety awareness beyond classrooms and campaigns and directly into the community. Through continued collaboration with the Police, educational institutions, volunteers, and the public, UYIR aims to encourage safer choices and build a stronger culture of responsible road behaviour across Coimbatore.

Wear Helmet. Ride Safe. Stay Alive.

UYIR – Road Safety, Our Right